Why Rewrite?
Newspapers are in trouble. Readers are straying in record numbers as papers become less essential to their lives. This blog will explore where we've gone wrong and what we're doing right, with an eye toward REWRITING THE FUTURE of newspapers.


Search Rewrite!

Got links?

[ Media Weblogs ]
+ EditorsWeblog.org
+ Media Savvy
+ Prints the Chaff
+ J-Log
+ Hypergene MediaBlog
+ Media Minded
+ First Draft
+ The Scoop
+ Rhethorica
+ Infomaniac
+ Journolist
+ MediaScape Blog
+ NewsDesigner Blog

[ Industry News ]
+ Romenesko
+ Daily Briefing
+ I Want Media
+ AP Industry News
+ Yahoo Media News
+ Editor & Publisher

[ Organizations ]
+ Readership Institute
+ API/NDN MediaCenter
+ NAA Readership
+ Poynter
+ Concerned Journalists/PEJ
+ Pew Center
+ Headline Club
+ Medill School of Journalism
+ World Association of Newspapers

[ Online ]
+ E-Media Tidbits
+ Online Publishers
+ NAA Digital Edge
+ DaveNet

[ Design ]
+ NewsPageDesigner
+ Edward Tufte
+ Jakob Nielsen
+ Today's Front Pages
+ Typography museum

[ Chicagoland ]
+ Hot Type
+ Press Box
+ ChiMedEx
+ Chicago Newspapers


Who's rewriting?
This adventure into journalistic ideas and sausage-making brought to you by a group of journalists with ties to the Newspaper Management Program at the Medill School of Journalism:
  • MO | Meg O'Brien is associate business editor at the Chicago Tribune. She's dabbled in online, keeps her hand in design, did the metro reporting thing and teaches occassionally at Medill. E-mail her.

  • DS | A copy editor at The Daily News Hole, a Midwestern major metro daily. As an 18- to 34-year-old, he is highly sought after by media outlets and advertisers. When not shoveling copy, he enjoys traveling, cooking and spending quality time with his iBook or TiVo.

Finding Rewrite!
Actual search terms used to find this site:

+ Mike Tyson's Tattoo Pic
+ Medill any good?
+ adult movie Fashionista
+ "Take cover, here come Mediasaurus"
+ sausage making receipts
+ Bat Boy T-shirts
+ www.edwardtufte.com
+ "spark interactive" comic creator
+ selling a sunday newspaper to a media planner
+ elvis costello t-shirts
+ pictures of operations at hospitals
+ "Dixie Redfearn"
+ Washington Post pressman union strike
+ racine
+ gannett thrive boise
+ star trek miniskirts
+ today's front pages
+ "typography musueum" london
+ lynn upshaw usa today
+ chicago rewrite service
+ francois dufour, editor
+ sleeve marijuana tatto pic
+ research paper-interesting topics
+ www.newspagedesigner
+ why rewrite papers
+ blog fashion hosiery
+ "Chicago Tribune" "youth publication"
+ mediapost kids
  + "societal influence" AND newspaper
   + dirty tattoo pic 
+ free copy of Marijuana Growers Guide Deluxe
  + status update evan and zora
   + "mon quotidien" pay bac 
  + newspaper sun for san bernandino
   + Enquirer Bat boy T-shirts
+ Rich Ramhoff


Monday, April 07, 2003
REDEYE WATCH | The Chicago Tribune today announced it will begin offering home delivery of the RedEye April 14.

While I still don't think the paper is being all it can be, I think this is a great strategic move. It's not unlike Play BAC Presse's strategy, outlined in the post below -- an age-targeted specialty paper delivered at home.

A Tribune spokeswoman told MediaPost that home delivery will cost $1 per week -- a slight discount from the $1.25 it would cost you to pick it up each day on the newsstand. And, subscribers can get the regular, adult Sunday Chicago Tribune for another $1. Not a bad deal.

And what young hipster can turn down this kind of aren't-you-cool marketing: "Now, get RedEye delivered early enough in the morning so you can pick it up as you walk in from the night before."

Other interesting numbers RedEye is claiming: 100,000 daily readers, 120 new advertisers and 800 surveys each day to guage how readers liked the cover and paper.

[ 11:42 PM | Posted by Ms. M ]

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