Newspapers are in trouble. Readers are straying in record numbers as papers become less essential to their lives. This blog will explore where we've gone wrong and what we're doing right, with an eye toward REWRITING THE FUTURE of newspapers.
This adventure into journalistic ideas and sausage-making brought to you by a group of journalists with ties to the Newspaper Management Program at the Medill School of Journalism:
MO | Meg O'Brien is associate business editor at the Chicago Tribune. She's dabbled in online, keeps her hand in design, did the metro reporting thing and teaches occassionally at Medill.
DS | A copy editor at The Daily News Hole, a Midwestern major metro daily. As an 18- to 34-year-old, he is highly sought after by media outlets and advertisers. When not shoveling copy, he enjoys traveling, cooking and spending quality time with his iBook or TiVo.
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While I still don't think the paper is being all it can be, I think this is a great strategic move. It's not unlike Play BAC Presse's strategy, outlined in the post below -- an age-targeted specialty paper delivered at home.
A Tribune spokeswoman told MediaPost that home delivery will cost $1 per week -- a slight discount from the $1.25 it would cost you to pick it up each day on the newsstand. And, subscribers can get the regular, adult Sunday Chicago Tribune for another $1. Not a bad deal.
And what young hipster can turn down this kind of aren't-you-cool marketing: "Now, get RedEye delivered early enough in the morning so you can pick it up as you walk in from the night before."
Other interesting numbers RedEye is claiming: 100,000 daily readers, 120 new advertisers and 800 surveys each day to guage how readers liked the cover and paper.